Brand Brain
Fenty Beauty · Beauty vertical · Onboarded June 2026 · Illustrative data
Tab 1Brand overview
Tab 2Share of voice
Tab 3Competitor analysis
Tab 4 ✦Share of culture
MARKET
All
US
UK
AU
CA
WINDOW
30d
90d
180d
Illustrative data · June 2026
Total followersCombined follower count across all owned brand channels ingested on onboarding.
48.2M
↑ +3.2% this period
Avg engagement rateAverage ER across all owned channels. Calculated as (likes + comments + shares) ÷ followers × 100.
6.8%
↑ +0.4%
Content publishedTotal pieces of content posted across all owned brand channels in the selected time window.
284
Last 30 days
Brand sentimentNet sentiment score on owned brand content. Positive minus negative reactions, expressed as a net score. Range: -100 to +100.
+68
↑ +5 vs prior
Own brand channels
Ingested and analysed on onboarding
@fentybeauty (TikTok)
14.2M followers · Primary channel
9.1%
ER ↑ +1.2%
@fentybeauty (Instagram)
12.4M followers · Primary channel
5.4%
ER ↑ +0.3%
Fenty Beauty (YouTube)
1.1M subscribers · Secondary
3.2%
ER stable
fentybeauty.com
2.1M monthly visits
2.1M
↑ +8%
Top performing content formats
Own channels · last 30 days
Short-form GRWM / shade match
Avg views 2.1M · ER 9.1% · TikTok
Foundation shade range showcase
Avg views 1.6M · ER 7.8% · Instagram
Creator collab reposts
Avg views 1.2M · ER 6.4% · TikTok · IG
Long-form tutorial
Avg views 380K · ER 3.8% · YouTube
Audience demographics
Across all owned channels
Gender
Female
74%
Male
19%
Non-binary
7%
Age
18–24
38%
25–34
34%
35–44
18%
45+
10%
Platform breakdown
Own brand content distribution
TikTok
48%
↑ +5%
Instagram
33%
↑ +2%
YouTube
14%
stable
Website
5%
↑ +1%
Audience interests
Beauty & skincareFashionWellnessPop cultureSelf-careMusicBrand insight
TikTok ER is 1.7× higher than Instagram. Short-form shade match content significantly outperforms all other formats. The 18–34 female demographic represents 72% of total owned audience.
Share of voiceYour brand's percentage of total category conversation — including paid, owned and earned mentions. Measures how loudly you are talking, not how culturally embedded you are.
28.4%
↑ +6% this period
Total mentionsTotal brand mentions across all platforms in the selected window, including paid activations and organic posts.
38,210
↑ +11%
Paid vs organicSplit between mentions identified as paid creator activations vs organic unpaid content. High organic share signals genuine cultural resonance.
34/66
% paid / organic
SOV sentimentNet sentiment score on all brand mentions — how audiences feel about your paid and owned content. Different to Cultural Resonance (Tab 4) which measures only organic creator tone.
+61
↑ +4 vs prior
Share of voice — Fenty vs competitors
All mentions including paid and owned
SOV sentiment — by topic
Audience reaction to brand-generated content
Shade inclusivity
+73
Product quality
+60
Longevity & wear
+48
Price / value
+32
Packaging
-16
Availability
-29
SOV by market
Mention sentiment across markets
US n=142k
UK n=38k
Australia n=21k
Canada n=19k
Positive
Neutral
Negative
Paid vs organic split
All mentions this period
SOV trend over time
Fenty SOVFenty Beauty's share of total category conversation across all mention types.
28.4%
↑ +6%
Rare Beauty SOVRare Beauty's share of total category conversation. Use this alongside Tab 4 CIS to see whether their SOV is backed by genuine cultural embeddedness.
22.1%
Fastest rising
Charlotte T. SOVCharlotte Tilbury's share of total category conversation.
16.8%
— stable
Competitors trackedNumber of brands in your configured competitor set. Standard plan includes 4. Upgrade to track up to 10 with AI-suggested additions based on creator audience overlap.
4
Upgrade for more →
Competitive share — all brands
Fenty shown in brand blue
Platform mix — Fenty vs competitors
TikTok · Instagram · YouTube
TikTok
Instagram
YouTube
Competitor positioning — click to switch
Rare Beauty
Charlotte Tilbury
NARS
Positioning
Mental health & self-worth
22.1%
"Rare Beauty leans into Selena Gomez's mental health platform. Self-acceptance and 'beauty without pressure' narratives accelerating with micro-creators."
Audience segments
Gen Z women 18–2441%
Millennial self-care28%
Mental health advocates19%
Other12%
Dominant themes
Self-acceptanceGRWMMental healthDewy skin
Top creator categories
Wellness creators38%
Beauty micro34%
Lifestyle vloggers28%
Positioning
Luxury & red carpet glamour
16.8%
"Charlotte Tilbury owns luxury beauty. Strong on Instagram, weak on TikTok — a gap Fenty can exploit."
Audience segments
Luxury shoppers 28–4544%
Occasion makeup31%
Aspirational millennials18%
Other7%
Dominant themes
Red carpetPillow talkLuxury haulsGlam tutorials
Top creator categories
Macro beauty52%
Celebrity-adjacent30%
Fashion creators18%
Positioning
Artistic & editorial
10.6%
"NARS owns editorial beauty with professional MUAs. Limited TikTok presence creates a cultural gap."
Audience segments
Professional MUAs36%
Beauty enthusiasts34%
Editorial followers22%
Other8%
Dominant themes
EditorialMUA tutorialsAvant-garde
Top creator categories
Professional MUAs48%
Art & editorial32%
Niche beauty20%
Creator tier allocation — all brands
% of activations by tier
Fenty
Rare Beauty
Charlotte T.
NARS
Cultural Impact ScoreFabulate's proprietary metric measuring how culturally embedded a brand is in creator ecosystems. Scored 0–100 from four signals: Cultural visibility (30%), Influence quality (30%), Cultural resonance (25%), Trend momentum (15%). Higher = stronger organic cultural presence.
74
✦ Cultural Leader
#1 of 5 beauty brands · All markets · Last 30 days
Fenty leads on cultural embeddedness across all four CIS signals. Inclusive shade resonance is driving organic creator momentum no competitor has matched. The brand's cultural footprint is growing at 3× the category average. Biggest gap: micro-creator activation in UK and AU before Rare Beauty (CIS 58) closes the distance.
How the Cultural Impact Score is calculated
Four signals · each normalised 0–100 · combined into a single CIS
CIS = (Visibility × 0.30) + (Influence quality × 0.30) + (Cultural resonance × 0.25) + (Trend momentum × 0.15)
Signal 1
Cultural visibility
30%
Organic mention volume across platforms, normalised by category. Weighted by platform reach — TikTok scores highest.
Signal 2
Influence quality
30%
Calibre of creators mentioning the brand. ER × audience authenticity × tier. Who is talking matters as much as how many.
Signal 3
Cultural resonance
25%
HOW creators talk about the brand in unpaid content. Tone, sentiment, cultural association. The most differentiating signal.
Signal 4
Trend momentum
15%
Velocity of brand-adjacent conversations. Rate of change, not volume. Rewards brands entering fast-moving cultural moments.
Competitive intelligence
Creators & content
SOV sentiment (Tab 2)
+61
Reaction to paid & owned content
Cultural resonance (Tab 4)
+71
Organic creator conversation tone
✦ What this gap means
Creators talking about Fenty organically are +10 points more positive than audiences reacting to paid content. Your brand's cultural reputation is stronger than your campaign performance — a sign of genuine cultural resonance that paid activity hasn't yet caught up to.
Cultural Impact Score — all brandsCIS scored 0–100 for each brand in your competitor set. Measures organic cultural embeddedness, not media spend. A brand can have low SOV but high CIS — that means creators love them even without big budgets.
CIS score out of 100 · organic creator embeddedness
Note: CIS is distinct from SOV — cultural embeddedness ≠ mention volume
Content volume index — post campaign
Week 0 = launch · 100 = pre-launch baseline
Fenty
Rare Beauty
Charlotte T.
Cultural sentiment — by marketOrganic creator sentiment broken down by market. Shows where Fenty's cultural narrative is strongest and weakest — useful for identifying where to activate more creators.
Organic creator tone · not campaign reaction
US n=142k
UK n=38k
Australia n=21k
Canada n=19k
Positive
Neutral
Negative
Cultural resonance — by topicNLP sentiment on organic, unpaid creator content — how creators naturally talk about Fenty when no money is involved. This is Signal 3 of the CIS. Different to SOV sentiment (Tab 2) which includes paid content reactions.
How creators talk about Fenty in organic content
Shade inclusivity
+73
Product quality
+60
Longevity & wear
+50
Price / value
+34
Skin texture
+36
Packaging
-16
Availability
-29
Where Fenty Beauty should play
AI-powered gap analysis · CIS signals · updates as you select
Gap 01
The unclaimed micro-creator window
Rare Beauty and Charlotte Tilbury skew Macro+. Micro and nano creators in AU and UK are available at high ROI — no competitor owns this space.
AU · UK
Gap 02
Availability anxiety is real
17–29% negative cultural resonance around stockouts in Canada and AU. Organic creator content addressing this proactively could flip the narrative.
Canada · AU
Gap 03
TikTok shade education gap
All competitors underinvest in shade-match education on TikTok. Fenty's 40-shade heritage — no competitor has touched this at scale.
All markets
Top creators driving cultural impactCreators ranked by Fabulate's impact score — a composite of engagement rate, audience authenticity, follower tier, and the cultural relevance of their content about your brand. Organic creators are marked separately from paid.
Organic mentions · ranked by impact score · HOW they talk about Fenty
NK
@naomikennedy_
TikTok · 2.4M · ER 9.2% · Organic · Shade match & inclusivity content
97
impact
TG
@thatgirlglow
Instagram · 1.1M · ER 7.8% · Paid · GRWM & lifestyle
93
impact
MB
@makeupbybianca
YouTube · 890K · ER 6.1% · Paid · Tutorial & review
88
impact
RV
@rihvibes
TikTok · 670K · ER 5.9% · Organic · Fan & cultural content
85
impact
SK
@skintokskingirl
Instagram · 540K · ER 4.7% · Organic · Skin prep & foundation
81
impact
Top emerging cultural trendsBrand-adjacent conversations growing fastest in velocity. Rate of change is measured, not volume — a brand entering a fast-moving trend scores higher than one sitting in a flat large one. This is Signal 4 of the CIS.
WHERE and WHY people are talking — brand-adjacent conversation velocity
1↑ 412%
Glazed skin foundation
TikTok · Instagram · How: aspirational skin finish tutorials
2↑ 289%
#FentyFilter challenge
TikTok · Reels · How: community participation, identity content
3↑ 203%
Inclusive shade reviews
YouTube · Instagram · How: authentic recommendation, trust content
4↑ 167%
No-makeup makeup
TikTok · How: lifestyle aspiration, everyday identity
5↑ 144%
Skin prep routines
TikTok · YouTube · How: educational, product integration
Top content formats driving cultural impact
By avg views and engagement rate · organic only
Short-form GRWM / shade match
Avg views 2.1M · ER 8.4% · TikTok · Instagram · WHY: discovery, aspiration
Shade match & inclusive review
Avg views 1.4M · ER 7.2% · YouTube · Instagram · WHY: trust, recommendation
Blind test / comparison
Avg views 980K · ER 6.8% · TikTok · WHY: proof, shareability
Skin prep & foundation routine
Avg views 760K · ER 5.9% · TikTok · WHY: education, integration
Long-form tutorial
Avg views 420K · ER 4.1% · YouTube · WHY: depth, loyalty
Cultural resonance sentimentOverall tone of organic creator content mentioning Fenty. Positive = creators are recommending and championing the brand. Negative = criticism or cautionary content. This feeds directly into the CIS score.
HOW creators talk about Fenty in unpaid organic content
Top hashtags in organic creator content
#FentyBeauty
#FentyFilter
#GlazedSkin
#InclusiveBeauty
#SkinPrep
#NoMakeupMakeup
#ShadeRange
Posting time heatmap — when cultural conversations peak
6am
9am
12pm
3pm
6pm
9pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
lower cultural activityhigher cultural activity